Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She’s also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She’s about to open her 2nd location in Oceanside in Jan 2026.
We talk about:
Why open a 2nd affiliate;
How to manage multiple affiliates;
The great real estate crisis for affiliate owners;
Counter Culture is a HEALTH HOME – IVs, Blood Panels, and Health Care Coverage; and
