Inertia. 5000 Reps. 6 Locations. Women Fitness. Aug Focus. Hurt Fixes.TWA 7.29.24

We got a little excited about CrossFit in 2014.
Story below.

“The bad workouts are the most important ones. It’s easy to train when you feel good, but it’s crucial to show up when you don’t feel like it-even if you do less than you hope. Going to the gym for 15 minutes might not improve your performance, but it reaffirms your identity. It’s not always about what happens during the workout. It’s about becoming the type of person who doesn’t miss workouts.”
James Clear

IN THIS EMAIL
  • Inertia is Key
  • 5000 Reps
  • SGT
  • 6 Locations?
  • Women & Exercise!
  • Where Does it Hurt?
IT’S ALL ABOUT INERTIA  Recently I’ve thought a lot about what it takes to be healthy, fit and strong (yes, those 3 things overlap). As a coach, gym owner and fitness evangelist, I’m keenly interested in finding the “secret sauce” that creates our desired fitness results. The truth is that there is no single “sauce” but a combination of multiple sauces that yield the best results for each of us: diet, exercise type & frequency, sleep, hydration, etc. And, the process of finding and adhering to the recipe for health & fitness requires a significant time commitment and continuous effort. We have to generate and maintain inertia for exercise, proper nutrition and healthy living – for the rest of our lives.  And, in my 45+ years of fitness experience, I believe “community” is the best way to create and maintain health & fitness inertia – and there’s no shortage of community at a CrossFit gym. 

I discovered CrossFit in 2004 after years of endurance training that was taking a toll on my body and time away from my family. I was first attracted to the short time domains, thinking “there’s no way a 10 minute workout can make me more fit.” The efficacy of CrossFit methodology is unmatched – which led to the creation of the CrossFit Games to find the “Fittest on Earth”.  And, when I started doing CrossFit with friends, it became an obsession and an integral part of my life and daily routine. While the methodology is the foundation for incredible fitness results, it is the community within CrossFit affiliates that has motivated millions of people to start CrossFit and make fitness a consistent part of their lives.

Getting up early to go to the gym is hard. Stopping at the gym on the way home after work is hard. Finding time in a busy day of work or family obligations to workout is hard. The easy thing to do is NOT workout. But, when you have a crew of friends and a motivating coach that are happy to see you, it’s a LOT easier to get that workout in. CrossFit does that. And, while you’re there – hanging with your community, chances are you’ll discover more “sauces” to help you on your health & fitness journey.

Keep the the inertia going. 

SMALL GROUP TRAINING: SEP 2024  Diablo’s Small Group Private Coaching program begins in September. SGT provides a dedicated coach and class time for no more than 4 athletes per class. Our small group format ensures personal attention and customized workout programming to help you meet your personal fitness goals. Our SGT program is ideal for someone who wants a more personalized program, is new to CrossFit, dealing with limited mobility or injury, or even, competitive athletes.  LEARN MORE HERE

Confirmed coaches / times: 
  • Jamie Lee (MWF 9:30A & 11AM)
  • Maddie Griffin (Tu/Th 11A & 1P)
  • Alessandra Pichelli (TBA)
These classes and coaches have very limited availability. If you, a friend or family member are interested please reach out as soon as possible: [email protected]
PUSHUP/SQUAT CHALLENGE – 3 MORE DAYS & 40 EXTRA REPS?  Your last day is Wednesday!  On Wednesday the 31st, you will have completed a total of 4,960 repetitions (2,480 Push Ups + 2480 Squats) – and incredible accomplishment. BUT, if you are a bit obsessive, compulsive, you’d probably like to end with a nice round number.. ie., 5000 reps. So, just add 20 Push Ups and 20 Squats and you’ll have 2500 of each or 5000 total reps! So, when you’re boasting to your friends, 5000 sounds way more impressive than “four thousand, nine hundred and sixty.”

HSA / FSA FOR MEMBERSHIP SAVINGS – CrossFit has partnered with Truemed to make Health Savings Account access easy for your membership. HERE IS THE LIINK TO GET STARTED!

A BIT ABOUT DIABLO:  6 Diablos!?  Our primary affiliate in Pleasant Hill has been open since 2005 (affiliated in 2006). After moving to our current location in 2009, our business boomed along with the popularity and growth of CrossFit. In our irrational exuberance, we believed more is better and so, when the opportunity arose to open new locations, we jumped in with both feet. At one point in our business history, our members could train at 5 different facilities! Fortunately, we survived with a bigger and stronger community all in one location. Our other affiliate locations included:
  • Diablo CrossFit Alamo: Alamo Shopping Plaza – 3000sf. Opened 2013. Closed 2018. 150ish members. In 2017 the property was sold to an investment company. The new owner increased our lease rate excessively to accommodate new property taxes. Many Alamo members moved to our Pleasant Hill location and make the drive every day!
  • Diablo CrossFit Martinez: Opened 2014. Closed 2018ish. In 2014, we were offered space in the Martinez Sports Academy to run an affiliate – the lease terms were generous. About 2016, the owners of the MSA revoked our agreement and we were obligated to shut down. Several MTZ  members (“Beavers”) remain at our Pleasant Hill location.
  • Diablo CrossFit Pleasanton: Management Agreement – 2014/2015: in 2014 Diablo partnered with CrossFit Pleasanton to manage & provide programming. The owner of CFP sold his affiliate in 2015, ending our partnership.
  • Diablo CrossFit Benicia: Opened 2014. Sold 2016. In 2014, Diablo members Craig & Jennifer Moore proposed a partnership for an affiliate in Benicia. We signed a lease and grew the business to 100+ members. In 2016, Diablo transferred our share of BCF to our former partner. BCF closed officially in 2021 due to the pandemic.
  • Diablo CrossFit City of Concord: 2013-2018. In 2013 Diablo partnered with the City of Concord to manage and coach CrossFit gym classes within their facilities. Coach Chad led this initiative and when it was closed in 2018 – stayed on to help keep classes going. A few CiCo members moved to Diablo after retirement from the City!
  • Diablo CrossFit “Moxie” San Jose 2017 – 2019. In 2017, we purchased CrossFit Moxie in San Jose from the owner – a friend – who was moving out of state. We renovated the facilities, took over operations and programming. The affiliate thrived and was eventually sold to two members. The affiliate closed in 2021 due to pandemic losses. 
 

PROGRAMMING 
August Focus: 1. Snatch  2. Squat Clean & Jerk Complex  3. BMU/HSPU

CRAIG’S LIST:  

** PodCast: MUST WATCH ** – Dr. Stacy Sims: Female-Specific Exercise & Nutrition for Health, Performance & Longevity – Huberman Lab. Dr. Sims is an exercise physiologist and is fit af. This is an incredible discussion on the needs of female athletes, especially athletes approaching menopause and beyond. She talks training methodologies, debunking the “cardio for weightloss” myth and stressing the importance of strength training AND intensity. She also talks protein consumption and timing. I learned a TON.

Movie: Deadpool vs. Wolverine – No review needed. This was hilarious, nostalgic, violent, shocking and gross .. all at once, non-stop. My fav of the Marvel movies. Please stay past the credits.

E-Book: “Where Does It Hurt” – Dr. Sean Rockett MD (CrossFit Games Medical Team). My friend, Sean Rockett just released his first E-Book which talks about shoulder mechanics, knee health, and hip functionality, offering insights into common conditions like SLAP tears, ACL injuries, and arthritis. The guide provides practical advice on managing pain, enhancing mobility, and recovery strategies.0

Make it an awesome week!

Craig