Cult(ure). Count. Celebration. Challenges & CEO. TWA 12.08.25
CrossFit’s latest marketing campaign is having some fun punching back at lighthearted criticism from fitness experts and influencers who sometimes refer to CrossFit as a “cult.” We decided to go all in and admit our participation in this incredibly powerful cult-ure. CrossFit isn’t always easy to explain from the outside. But anyone who walks through the […]
100 Days of Dec. Holiday Hours. Fasting Challenge. Strong Evolution. CF Shoppers Guide. TWA 12.01.25
Just a little year-end challenge to get you through the Holiday Season and ready for 2026… and, you don’t have to be a member to join the “fun.” “Every morning we are born again. What we do today is what matters most.”Buddha 100 DAYS OF DECEMBER – AN “ELITE” FITNESS CHALLENGEDecember is one of the […]
TT25. Be A CrossFit Influencer! Holiday Hours. Get Better: 1on1 & Small Group. Whiskey Town. One Shot Wow! Start Small. CF Black Friday. TWA 11.24.25
Turkey Trot 2024 – One of our biggest ever!Join us on Thanksgiving morning (8:30A) for TT2025 at Hidden Lakes Park in Martinez! “Action kills fear…You change your life with one decision.The results take time.” Mel Robbins BE A CROSSFIT INFLUENCER THIS THANKSGIVINGThe holidays are a perfect time to recruit your family and friends to join you at […]
NorCal CrossFit Owner Gathering Recap
Recap of the best highlights from the NorCal CrossFit Affiliate Owner Gathering – more than 40 owners & coaches came together to share experiences and ideas for operating and growing their affiliates.
Proud Owner. Choose Your Day. Party RSVP! OMD. 20.4. Bitch Sesh. Prime Steakhouse. TWA 11.17.25
Proud owner moment: Diablo hosted another Northern California Affiliate Owner Gathering on Saturday for 40+ owners & coaches who came to learn & share experiences – to be better affiliates and coaches. 5 of the 6 guest speakers were Diablo Coaches! Coaches Jamie Lee, Jackson Miller and Maddie Griffin shared their insight to building a successful […]
Owner Bitch Sesh with Tim Dymmel CF Palo Alto
Craig, Jamie and Tim bitch about CrossFit affiliate ownership.
AI Study Buddy. LUMBERJACK20! New Kirkland Kicks. 5×14. Buttery Good Times. Great Life Advice. TWA 11.10.25
Local CrossFit affiliate Golden State CrossFit hosted their 7th annual “Battle on the Sunset competition on Saturday and several Diablo members decided to throw down with the local community! Pictured from left to right, top to bottom: Diablo’s tent camp was just like we’ve been doing for 18 years of competing. Zach Prieto hit the […]
Robots, BioHacking, Beer and CrossFit
Chris Graham is a 10+ year member of Diablo and the owner and founder of MOREBEER! – a wholesale distributor of craft beer & coffee manufacturing systems & parts. He’s also a self-made biohacker for his own health and fitness – losing more than 60lbs over the the last five years. He sources his own supplements and even mixes his own electrolytes. He’s been to quite a few wholesale trade shows and knows a lot about food quality and food trends. This was a fun discussion with a really knowledgable man.
Fall Classic 🔥. I Chose Rest. Fast 24hrs! Camp Diablo. PRsPodcast is Back! Attia on 60mins. TWA 11.03.26
Diablo’s annual “Fall Classic” – an official USA Weightlifting Regional Competition – took place on Saturday, November 1st and it was a show! 21 athletes registered and competed – mostly from our Diablo Strong team. Pictured above: Top: Diablo Strong’s Eric Czarnick, 34, 71kg Weight Class with a 110kg Snatch (#242 – 1st Place!) Left: […]
Zia is Betting On CrossFit!
Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She’s also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She’s about to open her 2nd location in Oceanside in Jan 2026.
We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME – IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.
