NorCal CrossFit Owner Gathering Recap
Recap of the best highlights from the NorCal CrossFit Affiliate Owner Gathering – more than 40 owners & coaches came together to share experiences and ideas for operating and growing their affiliates.
Owner Bitch Sesh with Tim Dymmel CF Palo Alto
Craig, Jamie and Tim bitch about CrossFit affiliate ownership.
AI Study Buddy. LUMBERJACK20! New Kirkland Kicks. 5×14. Buttery Good Times. Great Life Advice. TWA 11.10.25
Local CrossFit affiliate Golden State CrossFit hosted their 7th annual “Battle on the Sunset competition on Saturday and several Diablo members decided to throw down with the local community! Pictured from left to right, top to bottom: Diablo’s tent camp was just like we’ve been doing for 18 years of competing. Zach Prieto hit the […]
Robots, BioHacking, Beer and CrossFit
Chris Graham is a 10+ year member of Diablo and the owner and founder of MOREBEER! – a wholesale distributor of craft beer & coffee manufacturing systems & parts. He’s also a self-made biohacker for his own health and fitness – losing more than 60lbs over the the last five years. He sources his own supplements and even mixes his own electrolytes. He’s been to quite a few wholesale trade shows and knows a lot about food quality and food trends. This was a fun discussion with a really knowledgable man.
Zia is Betting On CrossFit!
Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She’s also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She’s about to open her 2nd location in Oceanside in Jan 2026.
We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME – IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.
We Are BACK!
Craig & Jamie are back on the mics after a two month haitus. We talk about the 2026 CrossFit Games competition schedule, affiliate preparation for the Open and a review of our amazing in-house competition last week.
Simple formula. Skills & Friends. IntraGym Comp is Back! Heavenly. F1. Nature. TWA 7.21.25!
Diablo’s last IntraGym Competition was in February, 2018. Now 7 years later we’re bringing it back!… partner style.(more info below) “It is not the load that breaks you down. It’s the way you carry it.”Lou Holtz THE FORMULA IS SIMPLE. THE EXECUTION IS HARD. If you’ve asked to anyone who seems to “have it all together” with […]
Juliet Starrett
Parking Lot CrossFit to $3m Affiliate, Global Online Mobility Business, Best Selling Author
TJ BELGER – 23 Years of Gym Owner Wisdom
Great conversation about the ups and downs of affiliate ownership and TJs keys to success and survival. He shares why he thinks the next 10years may the best in the business.
NorCal Classic – Affiliates Save The Day! Lessons for next year.
We’ll talk about the NorCal Classic; the awesome affiliate experience and the miscues that can be easily fixed for next year.
