Recap of the best highlights from the NorCal CrossFit Affiliate Owner Gathering – more than 40 owners & coaches came together to share experiences and ideas for operating and growing their affiliates.

Craig, Jamie and Tim bitch about CrossFit affiliate ownership.

Chris Graham is a 10+ year member of Diablo and the owner and founder of MOREBEER! – a wholesale distributor of craft beer & coffee manufacturing systems & parts. He’s also a self-made biohacker for his own health and fitness – losing more than 60lbs over the the last five years. He sources his own supplements and even mixes his own electrolytes. He’s been to quite a few wholesale trade shows and knows a lot about food quality and food trends. This was a fun discussion with a really knowledgable man.

Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She’s also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She’s about to open her 2nd location in Oceanside in Jan 2026.

We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME – IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.

Craig & Jamie are back on the mics after a two month haitus. We talk about the 2026 CrossFit Games competition schedule, affiliate preparation for the Open and a review of our amazing in-house competition last week.